Optimizely

Opticon is Optimizely’s annual flagship conference, bringing together marketers, digital leaders, developers, and product teams for keynotes, breakouts, product announcements, and a clear view of where digital experience is headed.

I was on Optimizely’s brand team and owned the full event visual system and brand experience, from the big moments (stage, screens, keynote templates) to the details that shape how it feels on-site (signage, wayfinding, environmental design, and experience touchpoints).