Opticon 2018 Summary:
“Opticon is the number one Digital Experience Optimization Conference.

See the future of digital experience optimization and be a part of the thriving culture that companies such as Netflix, Amazon, and Google have pioneered. Learn from the world’s most prominent brands such as Facebook, New York Times, Nike, and more as they come together at Opticon, the number one conference that pushes the boundaries of digital experience optimization.”

The Problem:
To drum up attention so that speakers and attendees alike would register to join us at this annual tech event.

The Solution:
We needed to brand the event and then have every touchpoint be consistent and compelling. Thes assets included a sitelet, paid ads, a prospectus, stage materials, attendee swag...

My Contributions:
Art director, visual designer, internal liaison during logo rebranding project (not addressed above), prospectus designer