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MARIE EDWARDS

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Leaping Boundries

Leaping Boundaries Summary:
Leaping Boundaries provides madrasah students with a comprehensive set of skills and access to platforms to help integrate them into mainstream society. The project is a girl-focused project aimed at increasing the visibility of madrasah students on platforms such as national debate competitions, the Spelling Bee and more. In order to effectively represent themselves in these platforms, the students will undergo a combination of training programs that build their knowledge and confidence.

The Problem:
No branding ever existed

The Solution:
To directly tie the madrasah girls and their experience to their branding. I wanted them to be excited and energized to wear the swag and share it with friends. I wanted to create an experience they were proud of and made them feel seen and heard like never before.

My Contributions:
Overall branding, logo, and site design

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