Mission Workshop

Mission Workshop makes military-grade weatherproof bags and technical apparel designed in San Francisco and built to endure. These are the most highly sought-after bags in the cycling industry and a powerful brand to work with.

I owned marketing for weekly launches, built a repeatable weekly shoot system on a lean budget, and kept the brand’s content engine moving without sacrificing quality. I also produced a New York City pop-up that brought the product to a new community for the first time with hyper-local outreach.